What the Data Shows

Ford Example
A recent recall paying $191 in warranty reimbursement generated an average Repair Order of $552.29 in total warranty and customer-pay revenue. 54% of recall customers approved additional service work.

GM Campaign Data
Mid-level recall reimbursements averaging under $250 per repair routinely produced $500 to $700 total RO values once MPIs were completed.

Toyota and Honda Older Recall Activity
Higher-mileage recall vehicles entering the service lane showed elevated maintenance needs, brake work, suspension repairs, and fluid services, often doubling or tripling the original recall value.

Across brands, 6% to 9% of recall customers ultimately purchased a vehicle, especially when the recall vehicle was older and approaching replacement age.

The recall gets the vehicle in the bay.
The MPI drives profitability.
The age of the vehicle drives the sales opportunity.

Where to Start Internally

If you want to assess the opportunity inside your store, begin here:

1. Have your Service Manager review recalls from over one year ago.
How many remain incomplete? Most dealerships discover significant volume.

2. Review current parts availability.
Many stalled recalls now have parts available. Identify which campaigns can be completed immediately.

3. Build a re-engagement plan.
Notify customers whose recalls were never repaired and inform them parts are now in stock. This requires accurate contact data and consistent follow-up.

4. Identify recall vehicles you did not sell.
This is where the real growth opportunity exists. Many open recalls in your PMA belong to owners not currently in your DMS. Reaching them requires external data access and compliant outreach processes.

5. Align Service and Sales.
Older recall vehicles frequently present equity and replacement opportunities. Your teams must be coordinated before the vehicle arrives.

The Operational Challenge

Capturing older open recalls at scale requires:

• PMA-level recall visibility beyond your sold database
• Owner identification and updated contact data
• Parts availability tracking
• Compliant multi-channel communication
• Capacity planning in service
• ROI measurement across warranty, CP, and sales

Most dealerships do not have the data infrastructure or bandwidth to execute this consistently.

Recall Masters has spent the past decade building the data systems and market visibility tools to identify older open recalls in your area, locate the current owners, and execute structured outreach that drives measurable results.

Older open recalls are not just warranty work.

They are retention opportunities.
They are conquest opportunities.
They are vehicle replacement opportunities.

And they are already in your market.

If you would like to see how many older open recalls exist in your Primary Market Area, we can provide a detailed market-specific report.

There is more money in recalls than most dealers realize.