R+ Standalone Retention Card Campaign

With the R+ Standalone Retention Cards, you can win back inactive owners

CLICK ME NOW START BUILDING RETENTION

Important Note:  While most dealers are familiar with Standalone Retention Cards for the Holiday Season, campaigns can be customized for any dealer sales/service/parts promotion throughout the year.

R+ Retention Gift Cards: Drive CP Revenue from Inactives & Prospects!

Win back valuable customers from the aftermarket and demonstrate why your dealership is a better option for quality servicing and an elevated customer experience. R+ is uniquely designed to recapture declined service customers, orphaned owners and inactive owners. We’ll target the vehicle and owner segments most likely to schedule an appointment at your service center, increasing your customer pay revenue and vehicle sales opportunities.

To reach these hard-to-find pre-owned owners, Recall Masters deploys a proprietary digital forensics process against billions of consumer data points gathered from multiple data sources. We’ll then invite them to service with your store by deploying a highly effective communications campaign centered around customized and personalized R+ cards that yield amazing response rates.

CSI is everything for us in this business and R+ has produced impressive results. Consumers were so excited to use the R+ cards & come back into our BMW Center for servicing. We’ve used the program to reach out to our neighbors, but also extended our reach as far as 75 miles to generate opportunities for our mobile service effort. It’s a true partnership with Recall Masters and they’ve performed well beyond our expectations.

Patricia Fradenburg, Service Manager, BMW of Southpoint

Call us Today 1-949-785-5931

Multi-Channel Touchpoint Campaign Cadence

R+ campaigns begin with a Recall Department Webpage (RDWP), which allows consumers to check their vehicle for a recall right on your website.  The remaining components encompass an effective blend of communications and marketing solutions that compel these consumers to reengage your dealership, feel appreciated and take action to service again!  The gift card amount demonstrates your appreciation for these loyal customers, while the expiration date creates a call-to-action with a sense of urgency.

The R+ campaign increased our Service Effectiveness rating to the highest of any BMW Center across North America. The data cleansing and digital forensics process is phenomenal. I love you guys.

Matt Krappe

Service Director, Herb Chambers BMW of Boston

I was not expecting the results to be as good as they were. I was truly surprised at how effective our R+ campaign was.

Matt McNeal

General Manager, Coggin BMW Treasure Coast

I’ve been in the business almost 50 years, and I have seen and heard it all before. The cards look and feel luxurious and our customers love them…You guys deliver on your promises.

Joe Coleman

Fixed Operations Director, Knauz Automotive Group

Campaign Components

  • First-class enveloped mailer with gift card.
  • Four (4) emails: Announcement email followed up with 3 emails over the program period.
  • All R+ calls routed to our Contact Center and retrieved with dealer-branded greeting.
  • ROI reporting (DMS access required)
  • One transaction per card, good toward any vehicle of dealer’s make.
  • New or returning clients may be required to pay “Activation Fee”.
  • Includes Contact Center services for inbound phone inquiries generated by R+ card campaigns (card holder and emails).
  • Default card amount of $50, but the amount is up to you. You decide how big your gift will be!
  • Recent dealership client results delivered a $576 average RO amount!

* $5:1 ROI Guarantee applies to pre-approved campaign data sets. Excludes activation fee and postage. RM will deliver services-in-kind or extend campaign period until ROI Guarantee is met. Please inquire with your RM rep to learn how to qualify.

R+ Standalone Card Campaigns also include a Recall Department Webpage (RDWP)!

Easily Add Recall VIN Check Capability to Your Website: Be the beacon of vehicle safety in your community, win new customers and retain your site’s traffic. Your customers and prospects are looking to your dealership for help You’re working so hard to drive traffic to your website or to come into your store for vehicle sales and service, yet you send them to the factory website when they need to check their VIN for a recall? Stop losing valuable site traffic to the factory, where those customers could be referred to your competitor for recall repairs.

  • Position your dealership as the go-to destination
    for recall information and service 
  • Promote your Recall Department webpage in social media 
  • Lead Capture: Consumers enter their 17-digit VIN and receive recall check results almost immediately. Consumers also have the option to submit their contact information to your dealership in order to receive details or to be alerted of future recalls. All recall department webpage leads are yours to keep.
  • All calls via the RDWP are retrieved by RM’s Contact Center – we’ll schedule the appointments

 

Start Building Retention


Po Duncan
Senior Director
949.785.5931

Recall Masters’ Po Duncan oversees the R+ retention card program for all OEM brands.  It all begins with you reaching out to her using this form or by emailing po@recallmasters.com .

From there, you’ll be invited to review the components of the program, explore the opportunity in your DMS and evaluate different pricing options.

Time is of the essence, as these consumers are eager to reengage your dealership

Call us Today 1-949-785-5931 | sales@recallmasters.com | support@recallmasters.com

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