R+ Retention Card Campaigns

Discover how Recall Masters can transform your dealership’s performance and profitability

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and Enhance Customer Retention with R+ Premium

R+ Cards: Recalls | Recapture | Retention!

Recall Masters leverages recalls to bring consumers back into your dealership for critical service – a safety recall – service only a franchise dealer can perform at no cost to the consumer.

R+ cards provide ongoing retention, reminding consumers that quality vehicle servicing and an exceptional customer experience are just a gift card away. Win back valuable customers from the aftermarket and demonstrate why your dealership is a better option for quality servicing and an elevated customer experience.

R+ is uniquely designed to recapture declined service customers, orphaned owners, and inactive owners. We’ll target the vehicle and owner segments most likely to schedule an appointment at your service center, increasing your customer pay revenue and vehicle sales opportunities.

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A Comprehensive Approach to Retention

To reach these hard-to-find pre-owned owners, Recall Masters deploys a proprietary digital forensics process against billions of consumer data points gathered from multiple data sources.

We’ll then invite them to service with your store by deploying a highly effective communications campaign centered around customized and personalized R+ cards that yield amazing response rates.

  • First class 5”×7” enveloped mailer with gift card
  • Four (4) emails: Announcement email followed up with 3 emails over a 90-day period
  • All R+ calls routed to our call center and retrieved with dealer-branded greeting
  • ROI reporting (DMS access required)
  • One transaction per card, good toward any vehicle of dealer’s make
  • In-store cards for in-person handout: Additional cards available

Keep Customers Engaged with a Customized Recall Department Webpage

Your customers and prospects are looking to your dealership for help. You’re working hard to drive traffic to your website or to come into your store for vehicle sales and service, yet you send them to the factory website when they need to check their VIN for a recall? Stop losing valuable site traffic to the factory, where those customers could be referred to your competitor for recall repairs.

  • Maintain control of the customer experience
  • Lead capture features with VIN check services
  • Connected to Recall Masters Call Center for seamless customer support
  • Promote your Recall Department webpage in social media, Google local ads, site navigation, and banners

CSI is everything for us in this business and R+ has produced impressive results. Consumers were so excited to use the R+ cards & come back into our BMW Center for servicing. We’ve used the program to reach out to our neighbors, but also extended our reach as far as 75 miles to generate opportunities for our mobile service effort. It’s a true partnership with Recall Masters and they’ve performed well beyond our expectations.

Patricia Fradenburg, Service Manager, BMW of Southpoint

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Success Stories from Dealerships Like Yours

Testimonial from Adam Perlow, Executive Vice President of Island Auto Group

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Call us Today 1-949-785-5931 | sales@recallmasters.com | support@recallmasters.com

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