Recall Masters has done a great job with attracting new service activity without discounting services. That’s a big contributor to their success and why I’m so appreciative of the program. We have a busy service department, so I’m always reviewing bay activity and revenue to make sure that we’re investing our time and marketing dollars wisely. It’s hard to find new customers without inviting them into the dealership with deep discounts, which is a shaky foundation for ongoing loyalty.

Rather, with Recall Masters, we’ve been able to demonstrate to customers that we can attend to their recall efficiently and identify other services that can preserve the value and performance of their Ford.

These are opportunities that might have gone to a competitor or to an independent shop, at a time when they would be more expensive to the consumer. The staff has really embraced the recalls, knowing that we’re driving more traffic to our store while also protecting our brand. Everyone wins!

Working with Recall Masters was actually an easy transition – like a flip of the switch.  What’s happening here is that Recall Masters is contributing to an integration on customer to dealer by gaining access to our scheduled time through Xtime. So not only is the customer able to speak to someone about the recall, Recall Masters is answering every question that the customer has and, at the same time, scheduling the appointment without interrupting the service department. It’s become seamless and flawless.