Tip of the Month
Leveraging Recalls to Increase Market Share
Learn how proactive dealerships can leverage recall opportunities to boost service revenue, expand market share, and increase customer retention with proven strategies.
The automotive industry saw a record-breaking number of recalls in 2024, with over 360 separate recall campaigns affecting 8.65 million vehicles. Major automakers – including Tesla, Ford, Stellantis, Honda, and BMW – issued massive recalls, leaving millions of vehicles needing urgent repairs.
These recalls aren’t just safety concerns but a golden opportunity for proactive dealerships to increase service appointments, boost customer retention, and win new business from competitors.
Why Recalls Are an Opportunity for Dealerships
While manufacturers are responsible for issuing recall notices, many affected vehicles never return for service – especially those with 2nd, 3rd, and even 4th-generation owners who are no longer in the automaker’s database. This gap means that hundreds of thousands of potential customers are slipping through the cracks, leaving recall repairs – and dealership revenue-on the table.
Aggressive dealers who actively identify, engage, and assist these vehicle owners will perform critical safety repairs and convert these visits into long-term service and sales opportunities.
Call us Today 1-844-717-2009
Recall Masters is “non intrusive” to our service department, as they schedule the appointments right into our Xtime, otherwise send the customer right to the store .
It doesn’t take time and attention away from our staff.
How to Capture More Recall Business & Expand Your Market Reach
Manufacturers typically only notify original owners of recalls, meaning millions of vehicles remain unclaimed. Recall Masters’ proprietary data forensics helps dealerships identify and contact secondary and tertiary owners who aren’t on OEM lists, increasing recall response rates by 3X.
Statistics show that satisfied service customers are far more likely to return to the dealership for future repairs and vehicle purchases. By engaging recall customers, dealerships can establish long-term relationships and increase customer lifetime value (CLV).
Many dealerships unknowingly send recall customers to OEM recall sites, where they may be redirected to competing dealerships. A dedicated recall website powered by Recall Masters keeps customers engaged on your website, allowing you to capture leads, schedule repairs, and maintain control over the customer relationship.
Many recall customers ignore mailed notices, but a strategic multi-channel approach (email, SMS, direct mail, and live call center follow-ups) dramatically increases engagement. Recall Masters provides compliant, dealership-branded communication campaigns to drive recall customers back to your service department.
A major frustration for recall customers is the lack of available parts. Use Recall Masters’ Recall Management System to capture recall inquiries, create a waiting list, and notify customers immediately when parts arrive—ensuring they return to your dealership for repairs.
The Bottom Line . . .
With recalls continuing to rise in 2025, it is time for dealerships to take control of their recall strategy. By leveraging Recall Masters’ advanced data forensics, recall websites and multi-channel communication, you can:
– Capture more Recall Customers
– Increase Service Revenue
– Strengthen Customer Loyalty
– Convert Recall Visits into Long-Term Dealership Relationships
Be the dealership that turns recalls into revenue while keeping your community safe!
Call us Today 1-844-717-2009 | sales@recallmasters.com | support@recallmasters.com